Read more about the joint press release from Lanvin and BayBridgeDigital.
New York, May 3, 2022
BayBridgeDigital, the game-changing software company that connects brands, technology and people to create new growth and business value faster, announced today that Lanvin has deployed Bayretail for its mobile retail solutions.
Lanvin, the French Luxury House known as a beacon of Parisian luxury, from fashion to perfume through accessories, is partnering with BayBridgeDigital to expand its omnichannel customer experience within their European and US stores. With Bayretail’s solutions, retail associates can use simple mobile applications to communicate with, and gain a full view of, their customers providing personalized and engaging shopping experiences across all retail platforms.
"As one of the most iconic French House, Lanvin is renowned for being innovative in all areas of their business, from fabrics to design and now in-store technology,” says BayBridgeDigital CEO Alain Attias. “We’re thrilled to partner with Lanvin to provide our Unified Commerce solution designed to create more personalized and customer-centric experiences for their clients.”
“In the wake of the Renaissance of the Maison, Lanvin decided to accelerate the development of its omnichannel strategy in order to bring its customers closer and retail them”, says Olivier Coustet Lanvin’s Europe and US Retail Director. “We built a dedicated task force to develop our omnichannel capabilities, starting by offering a more personalized customer journey on and off-line, based on a deeper knowledge of our customer base."
"Thanks to Bayretail’s solution, technology allows us to curate a genuinely one-to-one experience for each client, from product selection to personalized interactions. This solution is part of each team member’s daily life in the store and is clearly a business accelerator.
"As we are working on the next evolutions, the future looks bright for our Maison as both sales associates and clients are brought closer to each other”, says Olivier Coustet Lanvin’s Europe and US Retail Director.
Bayretail is committed to guiding connected stores by helping them successfully adapt to the new retail world. We continue to build Bayretail to help retailers stay engaged with customers, make it accessible to shop, and provide quality customer experiences.
Bayretail is a mobile application provider natively built on Salesforce, focused on empowering associates in retail stores. Bayretail solutions help retailers blend in-store and online channels to deliver seamless shopping experiences. Bayretail’s mission is to harness the power of the world’s most advanced mobile technology to deliver simple-to-use apps for store associates to look up products, manage customer information, check out shoppers, and communicate with clients. Leading retailers like Lanvin, Fast Retailing, Princesse Tam Tam, Comptoir des Cotonniers, IRO Paris, YellowKorner, Teddy Smith, and Kusmi Tea, use Bayretail to elevate the shopping experience, increase sales and improve customer service.
For more information visit: www.bayretail.io
BayBridgeDigital is a game-changing software company headquartered in NYC. We are building a suite of digital applications on the Salesforce platform. Our mission is to connect brands, technology, and people to create new growth and business value faster. BayBridgeDigital is a leading provider of industry-specific cloud and mobile software, driving digital transformation for the world’s largest companies. BayBridgeDigital is an “industry cloud” pure-player specialized on Salesforce, the world’s #1 CRM provider. For more information visit : www.baybridgedigital.com
Lanvin is the oldest French fashion house still in business. By diversifying from hats to couture, from decoration to perfumes, it announces the lifestyle revolution.
Jeanne Lanvin was just 22 years old when she opened her milliner's workshop on rue Boissy- d'Anglas in Paris. Four years later, the designer moved to 22, rue du Faubourg-Saint-Honoré. In 1908, inspired by her daughter, Jeanne Lanvin created children's clothing that seduced the well-to-do clientele of the district.
This success encouraged Jeanne Lanvin to start designing creation of women's clothing. Recognized for her visionary spirit, Jeanne Lanvin created a singular style, a world of elegance and refinement. A lover of culture, she surrounded herself with young talents in many artistic fields, bequeathing an extraordinary cultural heritage and opening up her creative universe, thus initiating the concept of a brand and an art of living. In 1992, the haute couture activity was abandoned in favor of luxury ready-to-wear.
Today, faithful to its history, Lanvin perpetuates its aesthetic tradition through the modern vision of Bruno Sialelli, its artistic director since January 2019. He distinguishes himself by his original proposal of the Lanvin heritage, with a confidence and energy that embodies precisely this new chapter in the history of the house. Since 2018, the House of Lanvin has been owned by the Chinese group FOSUN.