Lanvin partners with Bayretail to enrich clienteling experiences

Read more about the joint press release from Lanvin and BayBridgeDigital.

Lanvin partners with Bayretail to enrich clienteling experiences

Lanvin partners with Bayretail to enrich clienteling experiences

New York, May 3, 2022

Spring Summer 22 Fashion Show
Lanvin Spring Summer 22 Fashion show

BayBridgeDigital,  the  game-changing  software  company  that  connects  brands,  technology  and people to create new growth and business value faster, announced today that Lanvin has deployed Bayretail for its mobile retail solutions. 

Lanvin, the French Luxury House known as a beacon of Parisian luxury, from fashion to perfume through  accessories,  is  partnering  with  BayBridgeDigital  to  expand  its  omnichannel  customer experience within their European and US stores. With Bayretail’s solutions, retail associates can use  simple  mobile  applications  to  communicate  with,  and  gain  a  full  view  of,  their  customers providing personalized and engaging shopping experiences across all retail platforms.

"As  one  of  the  most  iconic  French  House,  Lanvin  is  renowned  for  being  innovative  in  all  areas of  their  business,  from  fabrics  to  design  and  now  in-store  technology,”  says  BayBridgeDigital CEO Alain Attias. “We’re thrilled to partner with Lanvin to provide our Unified Commerce solution designed to create more personalized and customer-centric experiences for their clients.”

“In the wake of the Renaissance of the Maison, Lanvin decided to accelerate the development of its omnichannel strategy in order to bring its customers closer and retail them”, says Olivier Coustet Lanvin’s Europe and US Retail Director. “We  built  a  dedicated task force to  develop  our  omnichannel  capabilities,  starting  by  offering  a  more  personalized  customer  journey  on  and  off-line,  based  on  a  deeper  knowledge  of  our customer base."

"Thanks to Bayretail’s solution, technology allows us to curate a genuinely one-to-one experience for each client, from product selection to personalized interactions. This solution is part of each team member’s daily life in the store and is clearly a business accelerator.

"As we are working on the next evolutions, the future looks bright  for our Maison as both sales associates and clients are brought closer to each other”, says Olivier Coustet Lanvin’s Europe and US Retail Director.

Bayretail is committed to guiding connected stores by helping them successfully adapt to the new retail world. We continue to build Bayretail to help retailers stay engaged with customers, make it accessible to shop, and provide quality customer experiences.

About Bayretail 

Bayretail is a mobile application provider natively built on Salesforce, focused on empowering associates in retail stores. Bayretail solutions help retailers blend in-store and online channels to deliver seamless shopping experiences. Bayretail’s mission is to harness the power of the world’s most advanced mobile technology to deliver simple-to-use apps for store associates to look up products, manage customer information, check out shoppers, and communicate with clients. Leading retailers like Lanvin, Fast Retailing, Princesse Tam Tam, Comptoir des Cotonniers, IRO Paris, YellowKorner, Teddy Smith, and Kusmi Tea, use Bayretail to elevate the shopping experience, increase sales and improve customer service. 

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About BayBridgdeDigital

BayBridgeDigital is a game-changing software company headquartered in NYC. We are building a suite of digital applications on the Salesforce platform. Our mission is to connect brands, technology, and people to create new growth and business value faster. BayBridgeDigital is a leading provider of industry-specific cloud and mobile software, driving digital transformation for the world’s largest companies. BayBridgeDigital is an “industry cloud” pure-player specialized on Salesforce, the world’s #1 CRM provider. For more information visit :

About Lanvin 

Lanvin is the oldest French fashion house still in business. By diversifying from hats to couture, from decoration to perfumes, it announces the lifestyle revolution.

Jeanne Lanvin was just 22 years old when she opened her milliner's workshop on rue Boissy- d'Anglas in Paris. Four years later, the designer moved to 22, rue du Faubourg-Saint-Honoré. In 1908, inspired by her daughter, Jeanne Lanvin created children's clothing that seduced the well-to-do clientele of the district. 

This success encouraged Jeanne Lanvin to start designing creation of women's clothing. Recognized for her visionary spirit, Jeanne Lanvin created a singular style, a world of elegance and refinement. A lover of culture, she surrounded herself with young talents in many artistic fields, bequeathing an extraordinary cultural heritage and opening up her creative universe, thus initiating the concept of a brand and an art of living. In 1992, the haute couture activity was abandoned in favor of luxury ready-to-wear. 

Today, faithful to its history, Lanvin perpetuates its aesthetic tradition through the modern vision of Bruno Sialelli, its artistic director since January 2019. He distinguishes himself by his original proposal of the Lanvin heritage, with a confidence and energy that embodies precisely this new chapter in the history of the house. Since 2018, the House of Lanvin has been owned by the Chinese group FOSUN.